Why Advertise With Us

AgPeople Jobs Marketplace

Australian agriculture is a major employer, with about 89,000 farming businesses with an Estimated Value of Agricultural Operations (EVAO) greater than $40,000 per annum in 2020. These businesses employed 326,000 workers, including full-time, part-time, casual and contract workers. While many people just consider the farming sector, the agribusiness industry is far bigger and broader than simply farm production alone. There are major service industries that further process and sell and market food products, and other industries that provide machinery, equipment, seeds, agronomic services, farm inputs such as chemicals, not to mention storage and logistics. The major agribusiness industries are agricultural primary production (farming), retail food operations (eg, supermarkets) food processing, beverage manufacturing and agricultural product wholesaling.

There are in fact approximately 180,000 businesses association with the Australian agribusiness sector, with a total employment level of around 700,000 people and with a gross value of more than $280 billion per annum. Somewhere within this pool of talent there are people that you will need to drive your business growth into the future.

Most successful business leaders understand that people are their greatest asset, and they pay more than lip service to hiring the right people and valuing and nurturing them. Jack Welch the former CEO of General Electric said

 “There are only three measurements that tell you nearly everything you need to know about your organization’s overall performance: employee engagement, customer satisfaction, and cash flow… It goes without saying that no company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve it.”

Competitive advantage is becoming increasingly tied to an organization’s – and a country’s – technical capabilities. Developing a skilled workforce is critical to the future success of all businesses. This is true for agriculture and agribusiness as it is for all other industry sectors. The scale of technological change is also bringing huge demand for skilled jobs in agriculture as well as most other industry sectors. Skills demand in Australian agriculture is far outweighing the number of people available with these skills – and the number of graduates is simply not enough to stem the growing skills gap.

The big question is – how are you going to find the necessary people to work in your business into the future. We know there is a skills shortage in the agribusiness industry, and this means the search for talent is already very hard. And with the ongoing significant expansion of the agribusiness sector, this is only going to exacerbate the situation.

Our expertise is knowing where to find all those people who work in these myriad of industries in agribusiness. We know for example that there are over 200,000 people who have registered their details with a number of online job boards associated with farming and agriculture. And we know that there are 230,000 people with LinkedIn profiles in the farming, food production, dairy, veterinary and food & beverage industries.

We know how to direct your job advert strategically to the right people, while at the same time it is advertised on our website we will also distribute it to the right sectors in all these databases, hence multiplying your market reach enormously. When you advertise with AgPeople your job will be

shared and distributed across our entire social network giving you instant circulation to a huge talent pool.

In summary, we offer a fresh approach. Finally a dedicated jobs marketplace for employers to reach the right people. You will get:

  1. An initial review of your advertisement to ensure it will be effective;
  2. A specialist agribusiness website that will be effectively marketed directly to the agribusiness sector to gain more responses from the right candidates;
  3. An email distribution system where your job is sent to our database of over 200,000 candidates registered with us;
  4. Circulation to prospective candidates via our extensive social media platforms such as Facebook and Twitter;
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